Apple’s next premium smartphones are on the horizon: the iPhone 17 Pro Max and iPhone 17 Pro. With Apple’s September 2025 launch event around the corner, leaks, rumors, and industry buzz have primed tech enthusiasts for one of the most dramatic iPhone upgrades in years. Here’s a deep dive into the top 10 features expected to headline these flagship devices—and why they matter for everyday users and Apple fans alike.

1. All-New Aluminum Frame Redesign

Apple is set to move from the previous titanium frame to a premium, lightweight aluminum chassis. This redesign not only improves durability but also reduces overall weight for more comfortable, all-day use. The back panel will feature a striking combination of aluminum and glass, while a bold, rectangular camera bump (inspired by pro cameras) delivers not just aesthetics but improved protection for the advanced sensors.

2. Slimmer Bezels & Immersive Display

The new 

iPhone 17

Pro Max reportedly boasts slimmer bezels and close to a 100% screen-to-body ratio, bringing you a super-immersive 6.9-inch ProMotion OLED display. Expect smoother animations, up to 120Hz refresh rate, and peak brightness climbing as high as 3,000 nits for unmatched clarity even in direct sunlight.

3. Next-Gen A19 Pro Chipset & 12GB RAM

Under the hood, both models are powered by Apple’s next-level A19 Pro chipset—crafted using TSMC’s advanced 3nm process—for giant leaps in speed, graphics, and energy efficiency. With 12GB RAM, users can expect lightning-fast multitasking, seamless AI features, and console-quality mobile gaming.

4. Powerful Battery Life & New Carbon-Silicon Battery

The iPhone 17 Pro Max is set to feature the largest battery in iPhone history, a whopping 5,000mAh silicon-carbon battery for up to 35 hours of video playback. Apple is also rumored to add reverse wireless charging for AirPods and Apple Watch, and 40W fast charging means less time tethered to the wall.

5. Advanced Triple 48MP Camera Array

Photography fans are in for a treat: all three rear lenses on the Pro models are getting a 48MP upgrade. Expect a new periscope-style telephoto lens for pro-grade zoom (likely 3.5x to 7x lossless), a bigger sensor for night shots, 8K video recording, and the return of the Tetraprism lens for better low-light and portrait photography.

6. New 24MP Selfie Camera

Social media creators will love the upgraded 24MP front camera—a leap from the previous 12MP. This means sharper selfies and crystal-clear video calls, finally putting the iPhone’s front-facing camera ahead of rivals.

7. Under-Display Face ID & Smaller Dynamic Island

Leaks suggest Apple will finally hide the Face ID sensors under the display and shrink the Dynamic Island cutout, blending security, utility, and uninterrupted visuals into a more futuristic look. While Face ID remains ultra-secure, the new dynamic area will be smaller and less intrusive, making content consumption even more immersive.

8. Vapor Chamber Cooling System

Thermal throttling during gaming or heavy usage may be a thing of the past with Apple’s rumored vapor chamber cooling. This will keep your phone running smoothly even under prolonged stress, whether gaming, using AI, or multitasking heavily.

9. Wi-Fi 7 & Snapdragon X80 Modem: Next-Level Connectivity

Ultra-fast connectivity is coming to the Pro lineup. Expect Wi-Fi 7 compatibility for lightning-fast internet and Apple’s adoption of the Snapdragon X80 modem, which improves 5G reliability and speeds, perfect for power users and gamers.

10. Enriched AI & iOS 26 Features

With the bump up to iOS 26 and on-device Apple Intelligence, expect smarter photo editing, real-time translation, enhanced Siri, and powerful AI tools for creators. Apple is also rumored to introduce features like dual-recording (using both front and back cameras at once), personalized lock screens, and smarter automation in the new OS.

Bonus: Colors & Pricing

Prepare for exclusive colorways: Titanium Blue, Orange, Gold, and the classic Black and White, making these phones not only cutting-edge but also visually stunning. Early pricing leaks suggest the iPhone 17 Pro Max will start around ₹1,64,900 in India (~$1,199 in the US) for the base storage, climbing higher for 1TB or 2TB variants.

Should You Upgrade?

If you crave the latest in performance, camera prowess, and design innovation, Apple’s upcoming iPhone 17 Pro Max and 17 Pro are worthy upgrades. With major boosts across the board and new features focused on AI, battery, and imaging, these flagships represent Apple’s most advanced smartphones yet.

Stay tuned for Apple’s official September 2025 event for all the confirmed details—and maybe a few surprises.