Amul Slashes Prices of 700 Products After GST Rate Cut from September 22

Amul Slashes Prices Of 700 Products After GST Rate Cut, Effective September 22: Details

The Gujarat Cooperative Milk Marketing Federation (GCMMF), popularly known as Amul, has announced a sweeping price cut on more than 700 products after the Government of India reduced GST rates on select food and dairy categories.

The new prices will come into effect from September 22, 2025, across the country.

Amul Slashes Prices of 700 Products

This landmark move not only brings relief to household budgets but also signals a strong push towards controlling food inflation through fiscal policy.

Why Amul Reduced Prices

The government’s recent decision to cut GST rates on dairy and food essentials plays a central role in Amul’s nationwide price reduction.

Earlier, dairy products such as butter, cheese, flavored milk, paneer, and certain packaged beverages were taxed at higher slabs, ranging between 12–18 percent GST.

With the new reform, many of these items will now attract 5–12 percent GST, prompting Amul to pass the benefits directly to its consumers.

daily used home products

By slashing the prices, Amul is expected to maintain its market dominance while ensuring affordability for everyday buyers. The cooperative sector dairy brand serves as a benchmark for the Indian dairy market, and its proactive move sets the trend for other private and regional brands as well.

Products Getting Price Reductions

The GST-driven price cut applies to a wide range of Amul’s portfolio. As per initial reports, over 700 products across categories have received revised price tags. Some highlights include:

• Amul Milk Varieties – Full cream, toned milk, double-toned milk to get relief of 50 paise to ₹2 per liter depending on the variant.

• Butter & Ghee – Everyday kitchen essentials like butter packs and clarified butter ghee will be cheaper by 5–8 percent.

• Cheese and Paneer – Cheese slices, cheese blocks, and packaged paneer will reflect lower maximum retail prices (MRPs).

• Curd, Lassi & Buttermilk – Packaged dahi, probiotic curd, flavored lassi, and chaas varieties will see price drops under the revised GST slab.

• Flavored Milk & Beverages – Amul Kool, chocolate milk, and other ready-to-drink beverages are likely to become more affordable.

• Milk Powders & Infant Nutrition Items – Significant reduction expected, benefitting households and young parents.

This extensive basket of revised items ensures that almost every consumer touchpoint of Amul products is impacted positively.

Impact on Consumers

For the average Indian household, dairy products form a significant share of monthly grocery expenses. The price cuts across daily essentials such as milk, butter, and curd will directly translate into savings.

At a time when food inflation has added pressure to kitchen budgets, Amul’s move is being seen as consumer-friendly and timely.

Urban consumers will immediately see changes on store shelves from September 22, while rural distributors and cooperative outlets will reflect the new pricing within a few weeks.

Consumers who rely on bulk purchases for hotels, restaurants, and catering businesses will notice substantial cost savings, making it easier to stabilize menu pricing for end customers.

Positive News For The Dairy Sector

Amul’s decision reflects the cooperative’s philosophy of keeping consumer interest at the center while also safeguarding farmer incomes.

Despite slashing product MRPs, Amul is unlikely to reduce the procurement prices it pays to dairy farmers. Instead, the reduced GST will absorb potential cost differences.

This will motivate farmers with a stable income flow, while consumers benefit from cheaper dairy products. As dairy is a crucial nutritional component across Indian diets, the affordability factor could lead to higher demand for milk-based products both in urban and semi-urban markets.

Industry Reactions

Market experts believe Amul’s price reduction in response to GST is a competitive trigger. Other major dairy players, including regional cooperatives and private brands, may follow suit to avoid customer churn.

This is expected to stabilize pricing across the sector.

Restaurant associations and consumer forums have welcomed the announcement, pointing out that GST rationalization was overdue in the food sector. FMCG retailers also expect higher footfall due to reduced retail prices, especially with the festive shopping season approaching.

Government’s GST Reform Goals

The broader policy behind this GST rate cut is part of the government’s effort to control food inflation, tame household expenditure spikes, and promote consumption-driven growth.

By lowering GST on essential foods, the government has ensured that the benefits of reform are passed directly to end-users.

Amul’s price cut serves as a real-world example of how tax reforms affect consumer pricing and cost-of-living measures. The cooperative’s action aligns with the vision of affordable nutrition for all.

Bottom Line

From September 22, 2025, over 700 Amul products will cost less at retail counters across India thanks to GST reductions.

For ordinary households, hotels, restaurants, and the food processing industry, this cut represents meaningful financial relief.

With Amul leading the charge, the dairy sector enters a phase of affordable access and improved consumer confidence.

Whether it’s a daily cup of tea with Amul milk, butter on bread, or Amul Kool flavored drinks, customers will now save a little more on every purchase.

The GST cut combined with Amul’s decision proves that structural tax reforms can have a tangible and positive impact on everyday life.